What we made
- Logo and visual identity
- Clinic flyers and business cards
- Company profile and notebooks
- Website design
- Mobile app screens for online consultations
Overview
Medcare is a concept for a medical clinic and health technology service. The challenge was to feel caring and human, while showing the clinic is modern enough to offer online appointments.
The identity
A simple rounded “m” mark and soft violet and mint palette feel reassuring rather than clinical. Molecular dot patterns add a quiet nod to science.
About this project
This is a self-initiated brand concept, created to explore how a medical technology brand could look and feel. It was not commissioned by a real client.
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