Medical technology

Brand concept

Medcare

A calm, friendly identity for a clinic offering in-person and online consultations.

Industry

Medical technology

Services

Branding, Websites

Project type

Brand concept

Medcare design, image 1

What we made

  • Logo and visual identity
  • Clinic flyers and business cards
  • Company profile and notebooks
  • Website design
  • Mobile app screens for online consultations

Overview

Medcare is a concept for a medical clinic and health technology service. The challenge was to feel caring and human, while showing the clinic is modern enough to offer online appointments.

The identity

A simple rounded “m” mark and soft violet and mint palette feel reassuring rather than clinical. Molecular dot patterns add a quiet nod to science.

About this project

This is a self-initiated brand concept, created to explore how a medical technology brand could look and feel. It was not commissioned by a real client.

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