Education

Brand concept

Bright Minds

A joyful, colorful brand for an education business that makes learning feel like play.

Industry

Education

Services

Branding, Packaging and merch, Websites

Project type

Brand concept

Bright Minds design, image 2

What we made

  • Logo and monogram pattern
  • Flyers and business cards
  • Website design
  • Mugs and tote bags

Overview

Bright Minds is a concept for an education and learning business. We wanted the brand to feel fun and energetic for families, while still looking organized and dependable to parents.

The identity

Chunky rounded letters, candy colors and hand-drawn squiggles create an instantly playful look. A “BM” monogram pattern ties together everything from flyers to mugs.

About this project

This is a self-initiated brand concept, created to explore how a education brand could look and feel. It was not commissioned by a real client.

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