What we made
- Logo and leaf-heart symbol
- Website design
- Business cards and stationery
- Tote bags and volunteer merchandise
- Brand pattern and photography style
Overview
Greenwave Foundation is a concept for a community-driven environmental nonprofit. The goal was to make conservation feel welcoming and hands-on, so people want to get involved.
The identity
A mark combining a leaf and a heart sits on rich forest greens. Lush plant photography and real volunteer moments keep the brand grounded, and a lowercase “g” pattern adds a friendly, repeatable element.
About this project
This is a self-initiated brand concept, created to explore how a environmental nonprofit brand could look and feel. It was not commissioned by a real client.
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