What we made
- Logo and wheel icon
- Website and booking app screens
- Shop signage
- Letterhead and business cards
- Social media imagery
Overview
Wheelworx is a concept for an independent auto repair and tuning shop. We explored how a garage could stand apart from the usual red-and-black workshop look and feel as polished as a dealership.
The identity
A spinning wheel mark and a bold italic wordmark suggest speed and precision. Electric blue and violet gradients give it a modern, tech-forward feel that works on signage, screens and paper.
About this project
This is a self-initiated brand concept, created to explore how a auto mechanics brand could look and feel. It was not commissioned by a real client.
Gallery
