Music

Brand concept

The Handler

A gritty, collage-style identity for a hip-hop artist.

Industry

Music

Services

Branding, Packaging and merch, Social media

Project type

Brand concept

The Handler design, image 1

What we made

  • Logo and character artwork
  • Album artwork
  • Social media posts
  • Tote bags, mugs and merchandise

Overview

The Handler is a concept for a hip-hop artist. The brand needed street energy and a strong, repeatable look across releases and merch.

The identity

A crowned skull character, graffiti textures and neon paint splashes create a bold, rebellious collage style that works across album art and social posts.

About this project

This is a self-initiated brand concept, created to explore how a music brand could look and feel. It was not commissioned by a real client.

More projects

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