What we made
- Logo and fin mark
- Campaign imagery
- Mobile store design
- Social media graphics
Overview
Sharka is a concept for an online fitness apparel brand. The brand needed to stop thumbs on social media and feel at home in the gym.
The identity
A sharp fin mark, neon pink and violet, and a jagged starburst shape create an intense, athletic look. Moody campaign photography shows the product in action.
About this project
This is a self-initiated brand concept, created to explore how a fitness wear e-commerce brand could look and feel. It was not commissioned by a real client.
Gallery
